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You can have the most sophisticated solution in the world, backed by solid technology and a great team, but if it doesn't fit what the market needs at this moment, you're essentially pushing a boulder uphill. Understanding fit-to-market basics isn't just theory—it's the difference between sustainable growth and burning through resources chasing the wrong opportunity. Learn the fundamentals of market fit strategy and why even brilliant products fail without it.

Why do most strategic plans fail during execution? After 20 years in business development, I've learned that creating strategy is the easy part. Implementation is where the real challenge begins.

The opening day of Solar Energy Expo at Ptak Expo in Warsaw felt less like a traditional trade fair and more like a live snapshot of where the European energy system is heading. Walking through the halls, one reality becomes impossible to ignore: energy storage and intelligent energy management have moved from the margins to the very centre of the industry. Battery Energy Storage Systems, or BESS, dominate the exhibition. The number of stands, the diversity of solutions and

Industrial Battery Energy Storage Systems have quietly moved from “nice to have” to absolutely essential. In almost every conversation today with developers, investors, grid operators, and EPCs, the conclusion is the same: without BESS, modern energy projects simply do not work the way they are supposed to. What has changed is not only technology, but the very logic of how energy systems operate. The role of BESS in modern renewable energy systems Renewable generation has alw

Poland is projected to reach nearly 60 GW of installed solar capacity by 2035, making it one of Europe’s fastest-growing PV markets. Driven by utility-scale projects, grid investments, and long-term energy policy, solar is set to become the dominant renewable source in the country’s power mix over the next decade.

We recommend attending KEY The Energy Transition Expo 2026  because it truly is one of the most dynamic European events for professionals involved in renewable energy energy efficiency and the broader energy transition. From 4 to 6 March 2026  the Rimini Expo Centre in Italy will become a central meeting point for companies institutions investors and innovators who are actively shaping how energy is produced transported stored and consumed in the decades ahead. Rimini become

13–15 January 2026 | Warsaw, Poland If you're tracking the renewable energy landscape in Poland and Central & Eastern Europe, you've likely already marked Solar Energy Expo on your calendar. For those still planning their early 2026 schedule, here's why this event deserves your attention—and what makes it particularly relevant in the current market environment. Why Solar Energy Expo Warsaw Matters in 2026 Solar Energy Expo has established itself as one of the largest renewab

Many international energy companies fail in the energy market of Poland not because of technology or funding, but because they underestimate the importance of a clear go-to-market strategy. Based on insights from a Ukrainian-Polish business meeting in Warsaw, this article explains why local presence, market logic, and structured cooperation are critical for successful entry into Poland renewable energy projects

GTM Strategy for Energy Markets: A Different Approach

Wishing You a Merry Christmas and a Happy New Year! As the Christmas season approaches, we want to wish you warmth, joy, and the true magic of the holidays. May this festive time bring you moments of peace, cherished gatherings with loved ones, and a renewed sense of hope for the year ahead. Here's to new beginnings, bright opportunities, and a prosperous 2025! Warm wishes from the nech 🖤

A few weeks ago, our team attended an industry meeting at the French Embassy in Warsaw — an event that offered a clear, data-driven snapshot of where Poland’s energy sector is heading and why it matters for international companies considering market entry into Central Europe. During the meeting, Jacek Michał Zalewski from the Polish Ministry of Energy presented a slide that immediately stood out. It captured in one chart a fundamental shift in public perception and long-term