Poland’s Energy Transition: Why Market Entry Opportunities Are Opening Now

A few weeks ago, our team attended an industry meeting at the French Embassy in Warsaw — an event that offered a clear, data-driven snapshot of where Poland’s energy sector is heading and why it matters for international companies considering market entry into Central Europe.

During the meeting, Jacek Michał Zalewski from the Polish Ministry of Energy presented a slide that immediately stood out. It captured in one chart a fundamental shift in public perception and long-term energy policy direction.

According to the data presented, public support for nuclear energy development in Poland has reached 93%.

For professionals working in renewable energy, power infrastructure, and grid development, this figure is far more than a public opinion statistic. It reflects a decisive change in how energy security, grid stability, and long-term decarbonisation are understood by society, policymakers, and industry stakeholders.

Courtesy of the Ministry of Energy Republic of Poland

Public Support for Nuclear Energy and Its Impact on Renewables

The significance of this level of public support goes beyond nuclear energy alone. In Poland, nuclear is increasingly seen not as a competitor to renewable energy, but as a stabilising foundation for a diversified energy system.

When nuclear generation comes online, it will not replace renewables such as solar or wind. Instead, it will anchor them. Baseload nuclear generation combined with flexible solar power, wind energy, and battery energy storage systems (BESS) creates a resilient energy mix capable of supporting industrial growth, grid reliability, and long-term emissions reduction.

This system-level approach is central to Poland’s energy transition strategy and has direct implications for equipment suppliers, service providers, and contractors entering the market.

Poland’s Energy System Is Already Transforming

Poland’s energy transformation is no longer theoretical. It is happening at a pace that would have seemed unrealistic just a few years ago.

Solar capacity has expanded rapidly across the country. Investments in grid infrastructure are accelerating to accommodate distributed generation. New battery energy storage projects are being announced on a monthly basis. At the same time, regulatory frameworks are evolving to support a fundamentally different energy mix than the one Poland relied on historically.

These developments signal not just growth, but structural change. The Polish energy market is transitioning from a centralised, fossil-based system toward a diversified, technology-driven model that requires modern equipment, advanced grid solutions, and experienced local partners.

Still an Early Phase of Market Development

Despite the visible momentum, Poland’s energy transition remains in its early phase. Many of the most significant infrastructure decisions — grid reinforcements, energy storage deployment, interconnectors, and system flexibility upgrades — are being designed and planned now.

These investments are laying the groundwork for what can be described as a second wave of acceleration. As demand grows and the system becomes more complex, the need for high-quality equipment, reliable suppliers, and experienced service providers will only increase.

For companies evaluating entry market strategies, this timing is critical.

Market Entry Opportunities for Renewable Energy Suppliers and Contractors

For solar, BESS, and electrical infrastructure suppliers considering expansion into Central Europe, Poland represents one of the most attractive and dynamic markets today.

However, success in this environment requires more than competitive pricing or strong technology. It requires understanding local procurement structures, EPC expectations, regulatory realities, and decision-making processes. Companies that establish local representation and build market presence early are better positioned to participate in large-scale projects as they move from planning to execution.

This is particularly relevant for manufacturers and service companies that do not yet have a physical presence in the European Union and are assessing go-to-market strategies for the region.

Why Local Presence Matters Now

The Polish energy market is entering a phase where early positioning will define long-term outcomes. Infrastructure investments made today are shaping demand patterns for the next decade.

A single slide presented at an embassy meeting captured this reality with striking clarity. Public support at this level sends a strong signal to policymakers, investors, and developers — and to international companies watching from outside the market.

For those considering Poland and Central Europe, the message is clear: the window of opportunity is open now. Establishing local insight, market understanding, and credible representation today is what enables growth tomorrow.